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Tag Archives for Nestle

360i Summit: Reimagine Organization with Nestlé’s Pete Blackshaw

This is the seventh post of our 360i Summit blog series on the themes and takeaways from the 2015 360i Marketing Leadership Summit. At this year’s event, we explored how to “Reimagine (Almost) Everything,” and learned how some of the world’s leading marketers and media companies are navigating change and shaping the future of our […]

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360i Summit: Reimagine Marketing & Featured Marketer Case Studies

This is the second post of our 360i Summit blog series on the themes and takeaways from the 2015 360i Marketing Leadership Summit. For a preview of the posts to follow, please view our teaser post, “The Top 10 Highlights from 360i’s Marketing Leadership Summit.” At this year’s event, we explored how to “Reimagine (Almost) […]

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Coffee-Mate Bares More in New Natural Bliss Campaign

To launch its new all-natural line of coffee creamers, and convince consumers that Coffee-mate Natural Bliss is exactly as natural as it says it is, Nestlé Coffee-mate partnered with 360i to put it all out there in a new, groundbreaking campaign for the brand. We hosted a one-day, pop-up coffee shop, where Nestlé staffed a New York […]

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Tales from the Main Stage: Selective Demolition at the 2015 Cannes Lions

This past week, 360i took the Cannes Lions main stage with client Nestlé in a session hosted by Nestlé’s Head of Marketing and Consumer Communication Tom Buday and our Chief Strategy Officer Lee Maicon, titled “Tales from the Edge: How to Blow S#!T Up.” Highlighting Nestlé’s portfolio of great work including 360i’s recently-debuted #WeighThis campaign […]

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Lean Cuisine Shifts the Conversation Around Weight via #WeighThis

Nestlé’s Lean Cuisine (client) is embarking on a rebrand to shift the company from its diet roots to a modern health and lifestyle brand. In its recently launched social campaign #WeighThis, in partnership with 360i, Lean Cuisine is striking up a conversation around weight, encouraging women to “weigh something that matters.” The effort includes a short video of women […]

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