Desktop
Tablet Landscape
Tablet Portrait
Phone Landscape
Phone Portrait

Tag Archives for News Feed

Facebook Changes Algorithm Again: Now What?

Late last week, Facebook CEO Mark Zuckerberg announced that Facebook is putting an emphasis on ‘meaningful content on users’ feeds’, prioritizing posts from friends and family in the News Feed and taking priority away from businesses, brands, and media/publishers. As a result, brands and publishers should expect to see a downturn in reach, referral traffic, and […]

Posted in Social Media | Also tagged , Comments Off on Facebook Changes Algorithm Again: Now What?

Instagram Update: Content to Now be Ranked in the News Feed

Yesterday, Instagram announced an update coming to its platform in the next few months in the form of an algorithm-based news feed. Like many of Instagram’s recent updates, which have included the introduction of portrait/landscape images and the expansion of its direct messaging capabilities, this transition was influenced by user behavior data. The sharp increase […]

Posted in Social Media | Also tagged , , Comments Off on Instagram Update: Content to Now be Ranked in the News Feed

Beyond the ‘Like’: The Impact of Facebook’s Potential New Emotive Buttons

Facebook knows what you like, what you buy and where you are. Now, it wants to know how it makes you feel. During a recent Town Hall, Facebook CEO Mark Zuckerberg announced that the company will start to test alternatives to the ‘Like’ button – allowing users the ability to express themselves in more ways […]

Posted in Social Media | Also tagged , , , , Comments Off on Beyond the ‘Like’: The Impact of Facebook’s Potential New Emotive Buttons

Facebook Tagging Update Allows Brands to Extend Reach

This week, Facebook announced yet another update that will influence how marketers’ content is surfaced in the News Feed. Now, brands are able to extend the reach of their posts by “tagging” other Pages. When a Page tags another Page (they mention and link to the Page in their own post), the post may appear in […]

Posted in Social Media | Also tagged Comments Off on Facebook Tagging Update Allows Brands to Extend Reach

How to Ensure Reach in the Evolving Facebook News Feed

Facebook has issued a report corroborating trends in organic post reach that many marketers have been seeing since late summer: Organic reach is on the decline and brands are no longer able to achieve the same results on Facebook with the same investment. The biggest takeaway is that publishing compelling and relevant content on Facebook […]

Posted in Media Planning & Buying, Social Media | Also tagged , , Comments Off on How to Ensure Reach in the Evolving Facebook News Feed