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Tag Archives for nielsen

Nielsen Twitter TV Rating: Making Sense of the Noise

Nielsen has revealed a new television rating metric in line with shifting consumer behavior when it comes to TV viewership. The update takes into account real-time conversation and the growing impact of social buzz, specifically within the Twitter platform. When Nielsen and NM Incite acquired SocialGuide last month, marketers wondered how the real-time measurement and […]

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5 Trends in TV Consumption & How Marketers Can Engage Increasingly ‘Active’ Viewers

Despite a decline in TV set sales, Americans are watching more television than ever (Nielsen’s Three Screen Report, 2010). Viewing has moved beyond watching from television sets. The way people consume television today is vastly different than it was five years ago. In this post we outline 5 key changes.

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360i Report on Nielsen and Facebook’s Advertising Effectiveness Study

Nielsen and Facebook recently released a study outlining the positive relationship between paid and earned media on brand awareness and engagement metrics. The study is the first joint research report from the two companies following their September 2009 announcement that they were partnering to develop quantifiable brand-focused measurement for advertisers on Facebook. This white paper […]

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