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Tag Archives for online listening

The New Era of Online Listening — a 360i Report on the Evolving World of Consumer Insights

Today, we published a report on The New Era of Online Listening. Over the past few years, the practice of online listening (also called buzz monitoring or social media monitoring) has gone from an obscure research concept to a rapidly growing and bona fide research methodology, adopted by many brands across industry verticals. But with […]

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Consumer Insights: How do people share photos of food online?

There is so much emphasis on monitoring and analyzing written communication across the web and in social media. Online listening has become a standard for many companies and brands, but what is the next frontier? What are we missing? Photos that consumers upload and share amongst themselves are a major missing piece of the online […]

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Silly Bandz: Using Digital Tools to Spot & Track Cultural Trends

ABOVE: Jackson, son of 360i Customer Insights Director Lara Hejtmanek, shows off his Silly Bandz collection. One day you might have seen a few people with funny looking rubber bands on their wrists and then all of a sudden these bands seemed to be everywhere. It started with kids, but now it’s perfectly acceptable for […]

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