Tag Archives for online pr
ConAgra’s Can of Worms & the Blogger Surprise That Shouldn’t Have Been
A simple PR misstep – made very public by the New York Times – has sparked a flurry of conversations around digital word of mouth and how brand marketers should approach their blogger outreach programs.
Posted in Social Marketing
Also tagged blogger relations, digital pr, digital word of mouth, DWOM, public relations
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FTC Clarifies Guides for Endorsements Regarding Blogger-Marketer Relations
Back in October the FTC updated its Guides Concerning the Use of Endorsements and Testimonials in Advertising and established precise rules for disclosure when it comes to marketers interacting with online influencers. The news was significant to the digital community because for the first time since 1980, there were specific parameters for digital word of ...