MomDot, a popular community for moms who blog, has proposed a PR Blackout to mitigate “bloggy burnout.” What does the moratorium say about mommy-marketer relationships?

Mom bloggers are widely believed to be one of the most influential groups online; they are active bloggers with a broad, collective reach and maintain an audience eager for their advice and recommendations. A Nielsen report from May notes that a full 20 percent of the active online population are moms aged 25-54, and brands like Walmart, Kraft, and even Motrin (through a widely publicized marketing disaster) have recognized how important it is to win their favor. One way brands and marketing agencies (including 360i) work with mom bloggers is by offering them products to review or give away to their readers.

But suddenly, mom bloggers are changing the game and looking towards a collaborative self regulation.

Just in time for the ever-important Back to School season, popular mom blog network MomDot has called for a PR Blackout – challenging bloggers to “not blog ANY giveaways, ANY reviews and Zero press releases. In fact, we don’t want you to talk to PR at ALL that whole week.”

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