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Tag Archives for online video

Champion Works with 360i to Launch New Brand Campaign: “Dare To Be Champion”

“Dare To Be Champion” is the new mantra from athletic apparel brand Champion, as the brand showcases the modern day champion: those who embody inclusivity, integrity and heart. In a new anthem spot, three inspiring individuals – a skateboarder, Leandre, a dancer, Jaira and an artist, Casey – encapsulate Champion’s vision: one that celebrates the […]

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What Marketers Need to Know About the Social Video Ad Trend

Today, Facebook announced In Stream Video Ads and Instagram Story Ads, two major ad product developments that build on the expected surge in advertiser spending on Social Video Ads. This has been a significant area of focus for all the social platforms. In the past few months, we’ve seen interesting uses for SnapAds, new Twitter […]

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Skinny Cow Introduces Limited-Time-Only ‘Skinny Cow For Him’ Packaging

This month, client Nestlé is introducing “Skinny Cow For Him”, a limited-time-only packaging that attracts the most common Skinny Cow thieves – men. Until now, Skinny Cow ice cream treats have been wrapped in the brand’s signature pink packaging and marketed to women. However, the brand learned from consumer insights, that while women are the […]

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3 Questions with BuzzFeed’s Jonathan Perelman

Following BuzzFeed’s first year at the Digital Content NewFronts – an annual series of presentations that bring together all sectors of the branded content and distribution sphere – we caught up with Jonathan Perelman, General Manager of Video & VP of Agency Strategy at BuzzFeed, to learn more about the company’s progress into online video […]

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3 Top Themes from the 2014 Digital Content NewFronts

The Digital Content NewFronts launched five years ago with the aim of bringing together all sectors of the branded content (namely video) and distribution sphere and to inspire buying demand similar to that of its TV Upfront sibling. The 2014 event – which has blossomed to include 20+ publisher participants – has made good on […]

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