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Case Study: #OreoPinata Twitter Sweeps Inspires Engagement Over Prize-Seeking

Last week, Oreo launched a special promotion on Twitter – #OreoPinata – as part of the brand’s 100th birthday celebration. Each tweet with the #OreoPinata hashtag counted as a ‘hit’ on the piñata, and when the piñata broke, the person who swung last would win a free pack of Oreo cookies. Oreo gave away 30 […]

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