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Tag Archives for Oxygen

Amplifying Brand Love: Superfans & Power Advocates

There’s a new type of celebrity on the block and they may not be who you think. Taylor Swift is gonna have to “shake it off,” because as technology continues to change the way we communicate – making consumer voices louder and more authoritative than ever before – a new type of influencer has emerged, […]

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Influencer Spotlight: Catching Up with Ryan Casey

Ryan Casey is an illustrator, designer and author living in Brooklyn, New York – and the mind behind the pop culture-fueled blog “But You’re Like Really Pretty.” Casey’s illustrations have been featured on VanityFair.com, Buzzfeed.com and UsMagazine.com, and his first book But You Like Really Dated?! The Celebropedia of Hollywood Hookups was published in the […]

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Influencer Spotlight: Catching Up with T. Kyle MacMahon

How many times have you used a GIF to express an emotion you’re having trouble capturing in a text message or a Facebook status update? Whether its reacting to your BFF’s latest dating tragedy (oh no, girl) or just reveling in your latest success (yaaass) – GIFs have become the fastest and easiest way to […]

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How Brands Can Leverage Internet Celebrities for Social Video

Internet celebrities have been around since the early years of the web – but more recently, online video stars are emerging en masse thanks to the rise of new social video services (like Vine and Instagram Video) and a push from more-established platforms to elevate individual content creators (see: YouTube’s new ad campaign). How big […]

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Oxygen Webisode Creates Social Fan Base for New Series, ‘Find Me My Man’

Oxygen is coming out with a new show this week, but viewers won’t have to wait until premiere day to check it out. In a first-of-its-kind program for the network, Oxygen is providing fans a sneak peek into its newest reality matchmaking show, “Find Me My Man,” through a 12-minute webisode featuring some familiar faces […]

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