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Tag Archives for paid social

360i Summit: Reimagine Search, Influencer Marketing & Paid Social

This is the sixth post of our 360i Summit blog series on the themes and takeaways from the 2015 360i Marketing Leadership Summit. For a preview of the posts to follow, please view our teaser post, “The Top 10 Highlights from 360i’s Marketing Leadership Summit.” At this year’s event, we explored how to “Reimagine (Almost) […]

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Rethink Retail Marketing: Leverage Paid Social

This post is Part III of a five-part series on ways retailers can use digital to make the most out of their holiday efforts, and effectively prepare for the year ahead. Digital has fundamentally changed the way consumers shop. While many consumers are still making the majority of their purchases in-store, their decisions are often […]

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Instagram Advertisers Report Early Success

Instagram, the digital haven for “food porn” and selfies, is quickly becoming a prized space for advertisers. Now just a few months out of beta, initial brand partners are reporting promising results. Instagram has grown from an iPhone-only photo-sharing app to become one of the largest players in social media. With an audience of 200 […]

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Facebook Unveils Powerful Audience Insights Tool

Facebook has unveiled a new tool that will help marketers gain a deeper understanding of their customers. Called “Audience Insights,” the new offering provides a treasure trove of data around geography, demographics, purchase behavior and more. Audience Insights differs from Page Insights in that the new tool includes information captured from beyond a brand’s Page. […]

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