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Tag Archives for parenting

Influencer Spotlight: Catching Up with Adrian Kulp

It’s no secret that parent blogging has been, and continues to remain, a steady influential genre in the ever-growing blog landscape. Countless mom and dad bloggers have been sharing product reviews, parenting advice and shopping deals for years. That being said, if you take a closer look within the vast array of parent voices making […]

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Fisher-Price Celebrates Motherhood with #TheMOMMYs

Just in time for Mother’s Day, client Fisher-Price is giving people a different way to show appreciation for Mom with #TheMOMMYs  – a global parenting awards ‘festival’ honoring Moms around the world for being, well, Moms. In a departure from Mother’s Day gifts that celebrate moms with cards, flowers and jewelry, Fisher-Price is authentically celebrating […]

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Dad Bloggers Rise in Prominence

This article was originally published in the WOMMA All Things WOM blog As more dads lead the way down grocery aisles and assume the role of family shopper, the marketing mindset is evolving to meet a more contemporary consumer standard. According to Consumer Reports, 52 percent say they are the primary grocery shoppers of their household and […]

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