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Tag Archives for Pinterest Lens

The Quarterly Social Media Cheat Sheet: A Guide to the Latest Platform Updates

As predicted in our 2016 year-end review, 2017 is off to a sprint with new social platform updates that continue to mimic some of the most successful products on other platforms. Across the social landscape, this borrowing of ideas and products has blurred the lines between platform roles, causing marketers to now prioritize the roles […]

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What Marketers Need to Know About Pinterest’s New Camera Search Tool

Pinterest’s newest consumer search tool – the Pinterest Lens – taps into the spirit of augmented reality, allowing users to literally search the physical world around them and then view the results – including shoppable results – on the Pinterest app. Paired with the concurrently announced Shop the Look feature and more than 10 million […]

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