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Tag Archives for Pinterest

Pinterest Makes a Bid for Search; What Marketers Need to Know

Pinterest has been on the radar of marketers for years. As it’s grown from awareness to consideration, Pinterest promised a tantalizing blend of the audience targeting used by social marketers and the intent-based targeting used by search marketers. However, the uniqueness of the platform has been something of a weakness in an environment where organizations […]

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2016 Social Media Year in Review

2016 was a transitional year politically, socially and digitally. With the world turning to social media to learn more about current events and have their voice heard, the industry met user demands with a balance of updates that are essential (to inform, amplify, and guide users through the path-to-purchase) and entertaining (updates that bring joy […]

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The Quarterly Social Media Cheat Sheet: A Guide to Q2’s Platform Updates

As users and brands turn more to social networks to drive their communication and businesses, we’ve seen the social ecosystem continue to update and improve to exceed the needs of users and businesses. From small updates like tweaking the Facebook News Feed algorithm to platform-changing features like Instagram Stories, we saw three key trends emerge […]

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How Pinterest’s ‘Visual Search’ Makes Brand Content More Discoverable

Words don’t always cut it for those 17% of daily Pinterest users who are trying to find that perfect something. Sometimes, users just need to see it, to know it’s what they are looking for. Recognizing this need state, the platform rolled out a revolutionary sight-driven tool called, “Visual Search.” Introduced on Monday to IOS, […]

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Social Media Cheat Sheet 4.0: A Marketer’s Guide to Today’s Platforms

With Q4 underway, we’re taking a look back at the past quarter to see what changes took place in the social landscape, and how platform growth, earnings and revenue over the past few weeks could affect the space in the future. While Facebook surpassed its Q3 projected growth and YouTube contributed heavily to a successful […]

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