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Tag Archives for PLAs

How Google’s New Desktop SERP Layout Has Impacted Marketers

On February 22 Google announced plans to modify the layout of its desktop Search Engine Result Pages (SERP) for queries where the searcher is looking to purchase a product or service. The announced changes included how SERPs would come to show a maximum of 4 ads above natural results, and ads in right-rail positions 5 […]

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Managing SEM & PLAs Together to Create Cross-Search Harmony

For years now, Search Engine Marketing’s (SEM) evolution has been described as “fragmented” – a generalization for how a once distinct research and shopping path has been forked by time and technology. What is unclear, though, from the descriptor is just how much search has been disrupted, and in what ways. Device fragmentation emerged with […]

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Rethink Retail Marketing: Maximize Product Listing Ads

This post is Part II of a five-part series on ways retailers can use digital to make the most out of their holiday efforts, and effectively prepare for the year ahead. Digital has fundamentally changed the way consumers shop. While many consumers are still making the majority of their purchases in-store, their decisions are often […]

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Google Brings Product Reviews to its Shopping Channel

Another day and another change: Google has once again updated its ever-evolving Shopping channel. The engine recently announced the addition of product ratings to PLAs within search results and Google Shopping pages. The new rating system — which appears in the form of stars and review counts similar to other retailers like Amazon and Zappos […]

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