Tag Archives for Pokemon Go
The Best Ad Strategy for Pokemon Go Might Not Be What You Think
Marie Goldstein, social marketing manager at 360i, recently penned a piece for Adweek about the sweeping success of Pokémon Go and outlined the most critical takeaways for marketers. While there is much to say for the app’s advancement in connecting online and offline experiences through augmented reality, Goldstein makes the point that its true success lies in its generic […]
Posted in Mobile Marketing
Also tagged adweek, augmented reality, generic targeting, mobile marketing
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