Tag Archives for pr
Is Experiential Marketing the Future of Social Media?
For years marketers have been steadily focused on creating immersive online campaigns that make the most of opportunities for engagement. As the concept of the “share” continues to rise in importance (vs. a click or a Like, for example), inspiring audiences has emerged as a critical objective for brands. Make no mistake; this isn’t inspiration ...
Borrowed Influence: The New Symbiotic Relationship Between PR & Advertising
Since the Mad Men era, the widely held perception has been that consumers are only influenced by advertisements of shiny celebs and models – but social media and the rise of a new sect of influencers is turning this notion on its head. Recent research shows that consumers would rather receive marketing messages from bloggers or ...
360i Inspired Speaker Series: What does “authority” mean in the Digital Age?
We recently hosted a special panel session in our New York offices that focused on the new era of online influence. The event was part of 360i’s Inspired Speaker Series, which brings together some of the brightest minds across various industries to discuss trends in the dynamic digital landscape.