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Tag Archives for programmatic

360i’s Guide to Supply Path Optimization

Since the inception of programmatic itself, programmatic media buyers have grappled with issues of transparency and the “black box” nature of the ad tech supply chain. These topics have only gained increased urgency in recent years as the programmatic marketplace has accelerated in growth, capturing attention and media budgets from more and more of the […]

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360i Teams Up with National Geographic and Oath to Premiere First-Ever Programmatic VR Campaign

360i is partnering with National Geographic and Verizon’s Oath on the first-ever programmatic VR campaign to promote the season two premiere of MARS, a hybrid, six-episode series that alternates between scripted drama and documentary sequences to predict what life will be like on the red planet. The prospect of terraforming Mars once was considered science […]

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How Ads.txt and Ads.cert Can Help Create Greater Transparency in Programmatic Buying

In May 2017, the IAB Tech Lab introduced Ads.txt, a small piece of code that lives on publisher websites, for the purpose of creating more transparency in the programmatic buying ecosystem. Ads.txt stands for Authorized Digital Sellers and declares which suppliers can sell their inventory on that website. Prior to this effort, counterfeit inventory and […]

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Six Important Considerations for Building Your DSP Tech Stack

Forrester Wave recently published their quarterly report on Omni-channel DSPs. DSP scoring was based on categories and sub-categories like current offering, strategy and market presence. Nearly all technology providers we work with were scored highly in the ‘market leader’ category, with the exception of DBM, who chose not to participate in this study. DSPs and […]

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360i’s VP of Programmatic for Digiday: Time to Take Back ‘Programmatic’

360i’s Vice President of Programmatic Advertising, Kolin Kleveno recently wrote an op-ed in Digiday calling for the ad industry to take back ‘programmatic’. According to Kleveno “programmatic now stands for too many things, and so therefore it stands for nothing.” He writes in the piece: I have a confession: I hate the term “programmatic.” It’s not […]

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