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Tag Archives for Programmatic Advertising

Monthly Hot Jobs: Browse 360i’s Latest Openings

It’s been quite a month here at 360i. Ad Age recognized our Innovation Lab founders, Layne Harris and Fitz Maro as Creatives You Should Know. Last week at Cannes our CEO Sarah Hofstetter was a featured speaker at the International Festival of Creativity, where she, along with Mattel’s Geoff Walker, spoke about the future of […]

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A Marketer’s Guide to Using Third-Party Data for Programmatic Advertising

Third-party data – the term is a constant in the programmatic world and in the trades, but how many marketers can confidently attest to knowing exactly what it is and what they can do with it? Programmatic advertisers use third-party data every day to increase campaign efficiency by identifying desired audiences and allotting ad spend […]

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