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Tag Archives for promoted tweets

Twitter Launches Conversion Tracking for Advertisers

Twitter has released conversion tracking for advertisers utilizing Promoted Tweets on the platform – an update that will allow marketers to better connect the dots between their paid social investments and sales. Twitter had been testing the platform for several months. Similar to Facebook’s conversion pixel, Twitter’s conversion tracking allows advertisers to measure and optimize […]

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What’s Buzzing: Social-Informed DOOH, Tweet-Stamped Tacos & More

Labor Day has unofficially marked the end of summer and the beginning of the fall season. Today, in our new “What’s Buzzing” series, we’re counting down the top social media stories that made headlines during this first week of the fall season – from social-by-design campaigns and businesses to new features in the Facebook News […]

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With Interest Targeting, Twitter Takes its Ad Product to the Next Level

As social platforms continue to establish themselves in the competition for ad dollars, Twitter is the latest in announcing changes to increase its options for advertisers. Twitter recently added interest targeting to its paid advertising offering, giving marketers the ability to target users who share interests with their brand’s current followers. Marketers can target more […]

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Two Years after the Launch of Promoted Tweets — a Way to Target Users on Twitter

Twitter recently launched Targeted Tweets, an enhancement to the Promoted Tweets product on its existing advertising platform. Targeted Tweets allow advertisers to deliver Promoted Tweets to users based on their geographic location or device – mobile (iOS, Android Blackberry) or PC. Twitter rolled out Promoted Tweets for mobile earlier this year, but at the time […]

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Brands as ‘Friends’: How Advertisers Can Use Digital to Connect Paid, Earned & Owned

Prior to the Digital Age, the traditional advertising model was fairly cut and dry, with paid placements running across radio, newspapers, magazines, billboards and television. But when websites began to proliferate and, with them, advertising opportunities, us media people got our sticky fingers on it as quickly as possible. Standard banners were placed across websites […]

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