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Tag Archives for promotions

Legal 101: The Basic Rules of Doing Online Promotions Right

Social media promotions can help brands achieve several marketing objectives, such as growing brand awareness, generating consumer engagement and building brand loyalty – yet, the laws governing these online promotions are complex. Understanding the basic rules of the game is important to ensure marketers meet their objectives while limiting legal risk. Types of online promotions […]

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Facebook Announces a More Brand-Friendly Promotions Policy

Facebook has announced an important update to its promotions policy, which outlines how users and page owners may administer contests or sweepstakes via the Facebook platform. The revised guidelines came as welcome news to marketers, as it will now be much easier for brands to run promotions moving forward. Per the update, brands will no […]

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