Tag Archives for public relations
ConAgra’s Can of Worms & the Blogger Surprise That Shouldn’t Have Been
A simple PR misstep – made very public by the New York Times – has sparked a flurry of conversations around digital word of mouth and how brand marketers should approach their blogger outreach programs.
Posted in Social Marketing
Also tagged blogger relations, digital pr, digital word of mouth, DWOM, online pr
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360i, Universal Studios Home Entertainment Pick Up Two Communicator Awards
We’re proud to announce that 360i and Universal Studios Home Entertainment have been honored with two Awards of Distinction at the 16th Annual Communicator Awards. In the Public Relations category, 360i and Universal Studios Home Entertainment won an award for a Digital Word of Mouth campaign to drive awareness of its “Curious George: A Very ...
Posted in 360i News
Also tagged Awards, digital word of mouth, DWOM, Social Marketing, universal studios home entertainment
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