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Tag Archives for real-time marketing

Real-Time Marketing Takes a Lot More Than One Tweet

Since the Super Bowl, real-time marketing has endured a celebrity news cycle of sorts, with pundits building it up to hero status and then just as swiftly tearing it down. As Oreo’s digital agency since 2010, we’ve seen the “dunk in the dark” tweet held up as everything from the watershed moment that legitimized real-time […]

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What’s Buzzing: Snapchat Stories, Pasta Brands Take a Stand & More

This week was filled with real-time content, a potentially game-changing feature from Snapchat and more details around Twitter’s much-anticipated IPO. Yesterday, the microblogging site announced its plans to raise up to $1 billion in a public offering. In the company’s S-1, we learned more about its financials and gained insights into user behavior on the […]

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Seen & Heard at Advertising Week 2013

This Monday marked the beginning of Advertising Week in New York. Now in its 10th year, “Ad Week” (#AWX) is the world’s premiere gathering of marketing and communications leaders across brands, agencies, publishers and technologies. Here’s a quick recap of what our team has been up to so far this week: Bryan Wiener, Chairman & […]

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What’s Buzzing: Twitter’s IPO, Real-Time Spots Come to Late Night & More

This week, the digital world brought us big news from Twitter, socially-centric TV spots from Lexus and Late Night with Jimmy Fallon and Apple’s much-anticipated iOS7 update. And here at 360i, we held our 8th annual Marketing Summit, which welcomed speakers from leading brands and all the major digital platforms. You can read the full […]

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Twitter Shares 4 #BestPractices for Brands

For years, Twitter has been transforming the ways in which we share and curate information. It has replaced the water cooler when it comes to TV chatter – creating a platform for real-time conversations about shows as they air – and it has emerged as the go-to source of information during live events and breaking […]

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