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Tag Archives for Rebrand

Lean Cuisine Mutes the ‘Diet’ Conversation to ‘Weigh What Matters’

At the start of the New Year – a time when resolutions by and large are centered around diet and weight loss – 360i client, Nestlé Lean Cuisine is bringing its #WeighThis movement full circle with an initiative that – quite literally – mutes the ‘diet‘ conversation. Introducing the #WeighThis Diet Filter for Google Chrome™ […]

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Lean Cuisine Shifts the Conversation Around Weight via #WeighThis

Nestlé’s Lean Cuisine (client) is embarking on a rebrand to shift the company from its diet roots to a modern health and lifestyle brand. In its recently launched social campaign #WeighThis, in partnership with 360i, Lean Cuisine is striking up a conversation around weight, encouraging women to “weigh something that matters.” The effort includes a short video of women […]

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