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Tag Archives for red bull

Don’t Fake it, Make It: Authenticity as a Core Value for Brands

Among my more athletic friends, few people are more reviled than the hordes of New Year’s resolvers that lined up at the nation’s gyms over the past few weeks. The disdain heaped upon these people was intense, and it came for one simple reason: however well intentioned, their commitment to fitness was inauthentic, and they […]

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Habit #2 of Highly Digital Brands – Being Authentic

This is Part II of a week-long series that explores the seven core attributes of successful brands in the Digital Age. Shankar Gupta is a Director of Social Marketing Strategy at 360i. In the digital world, brands are not only competing with other brands to cut through the clutter and reach an audience – they […]

Posted in Reports & Whitepapers, Social Media | Also tagged , Comments Off on Habit #2 of Highly Digital Brands – Being Authentic