Tag Archives for remarketing

Paid Search and Retargeted Display Are Different Media Animals

By 360i | Published May 1, 2009

Though they should work together in a media plan, paid search and remarketing are two different animals (Image via Flickr). There have been a number of recent articles highlighting the impact of retargeting as an effective marketing vehicle. I couldn’t agree more. However, this article in MediaPost with the headline “Ad Retargeting Can Outperform Paid ...

Behavioral Targeting is Your Recession Right-Hand Man

By 360i | Published March 2, 2009

Call it the behavioral bright spot. A refreshing getaway from negative chatter surrounding the recession, this year’s OMMA Behavioral conference took an optimistic dive into the growing sector of digital advertising via behavioral targeting. Chris Hansen, 360i’s VP of Performance Marketing, participated on two panels at the event, heading up a panel on audience modeling ...

Posted in Media Planning & Buying | Also tagged 360i, behavioral tarketing, OMMA Leave a comment