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Tag Archives for remarketing

Twitter Rolls Out ‘Tailored Audiences’ Remarketing Offering

Twitter has formally unleashed its new remarketing feature to advertisers, following a five-month testing window beginning in July. Tailored Audiences will enable marketers to display promoted content to people who have previously expressed an interest in their brands outside of the Twitter environment. With this update, cookie-based data collected by Twitter-verified technology partners can now […]

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Paid Search and Retargeted Display Are Different Media Animals

Though they should work together in a media plan, paid search and remarketing are two different animals (Image via Flickr). There have been a number of recent articles highlighting the impact of retargeting as an effective marketing vehicle. I couldn’t agree more. However, this article in MediaPost with the headline “Ad Retargeting Can Outperform Paid […]

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Behavioral Targeting is Your Recession Right-Hand Man

Call it the behavioral bright spot. A refreshing getaway from negative chatter surrounding the recession, this year’s OMMA Behavioral conference took an optimistic dive into the growing sector of digital advertising via behavioral targeting. Chris Hansen, 360i’s VP of Performance Marketing, participated on two panels at the event, heading up a panel on audience modeling […]

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