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Tag Archives for Reports & Whitepapers

360i Report: What Retailers Need to Know About the New Google Shopping

Google recently announced that its Product Search feature will soon transition to a purely paid model, called Google Shopping. Previously, the shopping experience and product feed management service has been a free inclusion service, but by Oct. 1st this year merchants must pay to be listed in Google Shopping. We estimate that anywhere from 5 […]

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Social Media Symbols on TV: 6 Ways Brands Can Move from Recognition to Engagement

You know those social symbols found across nearly every TV spot and program these days? As it turns out, people actually notice them. A recent Accenture study of US TV viewers found that nearly two-thirds of consumers have recalled a social media graphic while watching television, and one in three viewers have made the next […]

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360i Report on Language Preference Among Digital Hispanics

Today we’ve released the second report in our Hispanic POV series, “Language Preference among Digital Hispanics.” Following the first report on Hispanic Digital Influencers, this report discusses language preferences among Hispanics in digital, and identifies innovative ways marketers can better tailor their efforts and be more discoverable by online searchers. US Hispanics are a multifaceted […]

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Read 360i’s Mobile Marketing Playbook

360i’s Mobile Marketing Playbook » Download the Mobile Marketing Playbook. Are you ready for the decade of mobile? 360i’s Mobile Marketing Playbook will give you a head start preparing for it. For the past decade, every year has been the ‘Year of Mobile,’ and marketers could understandably experience mobile fatigue even before planning their first […]

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Now Published: 360i’s POV on Social Marketing Strategies for Travel

Click to view our POV on Social Marketing Strategies for Travel. We’ve now published our POV on Social Marketing Strategies for Travel, previously available only to 360i clients. The report offers valuable advice for all marketers (not only those in the travel industry), as customers increasingly base their decisions more on price points and deals […]

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