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Tag Archives for Reports & Whitepapers

New POV on Customer Relationship Management 2.0

More than ever, consumers are relying on peer recommendations gleaned from the digital world – and that’s why it’s increasingly important for brands to make good customer service an integral part of their marketing mix. 360i’s latest POV on “Customer Relationship Management 2.0” suggests brands extend their conventional CRM efforts to more personalized and proactive […]

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New POV on Facebook’s Page Redesign

This week, Facebook has started rolling out its redesigned Pages, and this will affect every single marketer that has a Page on the social network. The redesign makes Pages resemble profiles, so they’re designed to be updated frequently with updates and content that fans will find of interest. We offer detailed perspectives on what marketers […]

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New POV on HTML Tag for Duplicate URLs

This month, Google, Yahoo and MSN announced their support for a new tag designed to eliminate duplicate URLs for a given Web site in search engine results. The tag marks a select URL as “canonical,” which means that it is the predominant URL for a page, even if there are two or more similar URLs […]

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New POV on Social Marketing Strategies for Travel

Some consumers are cutting back on travel and are fickle when it comes to brand loyalty, but this doesn’t mean travel marketers should abandon their attempts to reach out to them. The current environment actually presents a great opportunity for travel brands to take a step back, listen to what consumers are saying about their […]

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New 360i POV: iPhone Application Marketing

The iPhone App Store has been open for less than four months and has already recorded more than 200 million application downloads. With such rapid consumer adoption, where do marketers fit in? The latest POV sent to 360i clients today tackles this in detail. First, it examines how marketers are using branded applications and reviews […]

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