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Tag Archives for research

The Waiting Game: A 360i Study on Consumer Downtime

The 360i Insights group* recently contributed a piece to Forbes that takes an imaginative perspective on social spaces, identifying white space for consumer engagement during consumer downtime. We found that this strong undercurrent of downtime is fueling a massive social conversation around “waiting.” Identifying this opportunity to learn about culture and consumer behavior, we listened […]

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Habit #3 of Highly Digital Brands — Being Data-Driven

This is Part III of a week-long series that explores the seven core attributes of successful brands in the Digital Age. Kate Paulin is Group Director of Insights & Planning at 360i. In the Digital Age, knowledge is power – and there’s a lot of it. Social media is the world’s largest focus group, as […]

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Tweeting the Tremor: How a 5.8 Magnitude Quake Felt in 140 Characters

Up and down the East Coast yesterday afternoon, people reacted with shock and disbelief at the first sizable earthquake the area had seen in nearly a century. The event emphasized the hyper-connectivity of today’s world and the ability of news and commentary to spread nearly instantly via social channels.  Beyond the obvious use case of […]

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