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Tag Archives for retail

Jet.com Ushers in Radical Shift of E-Commerce in Retail Marketing

Over the last few weeks, it’s been almost impossible to ignore headlines about the launch of Jet.com – a new low-cost e-retailer founded by the man behind Soap.com and Diapers.com, Marc Lore. Jet.com is billed as the new innovative contender to take on industry “Goliath” Amazon.com and brick-and-mortar stores Walmart and Target. There’s been so much […]

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Rethink Retail Marketing: Invest More in Digital

This post is Part I of a five-part series on ways retailers can use digital to make the most out of their holiday efforts, and effectively prepare for the year ahead. Digital has fundamentally changed the way consumers shop. While many consumers are still making the majority of their purchases in-store, their decisions are often […]

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Google Now Update Links Search Intent with Physical Stores

Retailers might not be able to read shoppers’ minds, but a new update from Google Now will help them come pretty close. The latest batch of Google Now cards will proactively alert people when they are nearby a store that carries an item for which they’ve previously searched. Launched in 2012, Google Now is a […]

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New Pinterest Price Alerts Unlock E-commerce Opportunities

In May, Pinterest caught the attention of brands when it married visual inspiration with actionable information in the form of rich pins, a new feature that provided product information within content posted to the platform. Today, rich pins became even more enticing to marketers, as the company has announced that users will now be able […]

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UGG Australia Awakens Creative Culture with New Content Strategy

UGG Australia has been a cultural staple for years. With its high-quality, fashion-forward products and a strong creative culture, the brand is committed to adorning those making big things happen out in the world with killer footwear, apparel and accessories. As UGG Australia lives out its mission to foster cultural growth and creativity, naturally, that […]

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