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Tag Archives for retail marketing

Google Makes Its Play at Product Search and Amazon with Shopping Actions

For years, Google has recognized three mounting trends in search: (1) local-focused mobile searches; (2) voice-driven searches; and (3) retail purchases starting and/or ending on Amazon. Addressing these trends, Google recently stated in a blog post: “it’s clear people want helpful, personal, and frictionless interactions that allow them to shop wherever and however they want […]

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Jet.com Ushers in Radical Shift of E-Commerce in Retail Marketing

Over the last few weeks, it’s been almost impossible to ignore headlines about the launch of Jet.com – a new low-cost e-retailer founded by the man behind Soap.com and Diapers.com, Marc Lore. Jet.com is billed as the new innovative contender to take on industry “Goliath” Amazon.com and brick-and-mortar stores Walmart and Target. There’s been so much […]

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Rethink Retail Marketing: What the Holiday Hustle Means for 2015

This is the final post of a five-part series on ways retailers use digital to make the most out of their marketing efforts around the holidays, and effectively prepare for the year ahead. Many retailers conclude their fiscal years at the end of January to properly account for late December shopping activity and inventory remaining […]

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Rethink Retail Marketing: Leverage Paid Social

This post is Part III of a five-part series on ways retailers can use digital to make the most out of their holiday efforts, and effectively prepare for the year ahead. Digital has fundamentally changed the way consumers shop. While many consumers are still making the majority of their purchases in-store, their decisions are often […]

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