At 360i we’re proud to be a part of a number of industry associations that continuously help propel and evolve digital marketing through collaborative thought leadership. One such group is the Word of Mouth Marketing Association (WOMMA), which focuses on word of mouth, consumer-generated and social media platforms – areas that the 360i works in on behalf of our clients each day.

For that reason, we are pleased to announce that Sarah Hofstetter, SVP of Emerging Media & Client Strategy, has been elected to the WOMMA Board of Directors, effective Jan. 1. Sarah leads the Social and Emerging Media team at 360i, a group of specialists who devise social strategies and online listening programs for major brand marketers.

Read the full article »

Last week, Sarah Hofstetter – our VP of Emerging Media & Client Strategy – led a WOMMA webinar that centered on how marketers can integrate social marketing into word of mouth programs.

If a brand is determined by what people say when you’re not in the room – and the social web presents a new and bigger room – how can marketers approach consumer conversations happening continuously online? Drawing on strategies from our Social Marketing Playbook, Sarah recommends getting beyond the “checklist approach” to social media in order to craft your brand’s game plan for success.

In case you missed the presentation, you can view it below or via SlideShare. As always, feel free to send any follow-up questions or general feedback to @pezmeister1 or @360i, or email us at editor@360i.com.