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Tag Archives for sarah hofstetter

What’s Buzzing: Weather-Based Ads, Catalog Remixes & More

This week, leading social media platforms Facebook and Twitter added to World Cup excitement by unveiling some timely new features for users. Facebook developed a ‘Trending World Cup” section where fans can catch up on the action without leaving the platform, and Twitter introduced a World Cup timeline and Starter Kits to allow fans to […]

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360i CEO Sarah Hofstetter Named to the Adweek 50 List

Today, Adweek launched their annual Adweek 50 List, which honors the year’s most influential people in media, marketing and technology. We’re honored that our own Sarah Hofstetter, CEO of 360i US, has been named to the list alongside a great line up of powerful industry influencers, many of whom are clients and close partners of […]

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IAB Interview with 360i’s Sarah Hofstetter

Marla Aaron of the IAB recently interviewed Sarah Hofstetter, SVP of Emerging Media & Brand Strategy at 360i. Below we’ve pulled out some key parts of the discussion, but you can view the entire Q&A above or on the IAB website (which has many more great videos). [Marla Aaron/IAB]:What comprises successful, multiplatform, integrated programs? [Sarah […]

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360i SVP Sarah Hofstetter on the Role of the Brand in Digital

Somehow Sarah Hofstetter, 360i’s SVP of Emerging Media & Brand Strategy, had to follow Kraft SVP Dana Anderson’s lunchtime keynote at 360i’s Digital Marketing Summit. We think she held her own. She said, “Digital is treated as matching luggage when it comes to planning.” You can’t just set it and forget it. This applies to […]

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360i’s Sarah Hofstetter Elected to WOMMA Board of Directors

At 360i we’re proud to be a part of a number of industry associations that continuously help propel and evolve digital marketing through collaborative thought leadership. One such group is the Word of Mouth Marketing Association (WOMMA), which focuses on word of mouth, consumer-generated and social media platforms – areas that the 360i works in […]

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