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Tag Archives for search advertising

Pinterest Makes a Bid for Search; What Marketers Need to Know

Pinterest has been on the radar of marketers for years. As it’s grown from awareness to consideration, Pinterest promised a tantalizing blend of the audience targeting used by social marketers and the intent-based targeting used by search marketers. However, the uniqueness of the platform has been something of a weakness in an environment where organizations […]

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Google’s New Showcase Ads: Everything Marketers Need to Know

In a recent announcement, Google unveiled showcase ads, a new product listing ad (PLA) format which will go live on select mobile inventory traffic in Q3. Building off of Google’s other extension opportunities like seller ratings and merchant promotion, showcase ads will offer a more immersive ad experience that will both enrich the search engine […]

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What Verizon’s Acquisition of Yahoo Means For Marketers

Yesterday, Verizon officially announced that it will purchase Yahoo’s core internet assets for $4.8 billion. The sale marks an end to Yahoo’s twenty-two-year run as an independent company and will make Verizon one of the largest players in online advertising. This post will explore some of the ways the acquisition may impact marketers. How a […]

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Malibu Leads the Way to Summer Fun in New ‘Search For Summer’ Campaign

This past weekend, Malibu launched its second ever Snapchat lens – a bursting pineapple head – to celebrate National Piña Colada Day, as part of the wider “Search for Summer” campaign. Malibu is not only leading the way to summer fun, but is also leading the way for all spirit brands looking to tap Snapchat. Malibu […]

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