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Tag Archives for search alliance

What the Bing-Yahoo! Alliance Means for Your PPC Campaigns – A Report from 360i

Since July 2009, when Microsoft and Yahoo! announced that they would be moving forward with the Search Alliance (read 360i’s original POV on the announcement), marketers have been wondering how the integration of Yahoo!’s Panama platform into Microsoft’s adCenter would affect the ROI of their paid search campaigns. Answering this question is difficult,  as the […]

Posted in Reports & Whitepapers, Search Marketing | Also tagged , Comments Off on What the Bing-Yahoo! Alliance Means for Your PPC Campaigns – A Report from 360i