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Tag Archives for Search engine optimization

360i Report on the Schema.org Markup Initiative

Google, Bing and Yahoo! recently announced a new supported web initiative called schema.org, which provides some much needed momentum to the creation of the semantic web. The web standard provides a common vocabulary for structured data markup on web pages and serves as a resource for webmasters to improve their natural search results within the […]

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Google Changes “Nofollow” Policy, No Longer as Effective for SEO

Google’s Matt Cutts recently said the nofollow SEO technique will no longer be as effective. This week at SMX Advanced, Google’s high-profile head of Webspam and liaison to search marketers worldwide, Matt Cutts, pulled the rug out from under SEOs and Webmasters everywhere when he suggested that a previously sanctioned search optimization technique heavily relied […]

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You Can STILL Handle These SEO Truths

Last week, author Rebecca Lieb managed to distill her new book “The Truth about Search Engine Optimization,” from 51 chapters into a single truth. How can she top that? In the continuation of the interview, she first addresses what truth means in this context. Then she tackles the biggest SEO myth. She closes with answering […]

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Minor Miracles And Major Feats of First-Page Rankings

Videos are more likely than text to get on the first page of Google’s search results, according to Forrester Research’s Nate Elliott. This is a huge story, but there’s an even bigger angle: getting on the first page of Google’s search results is really, really hard.I missed Nate’s initial blog post, but fortunately caught the […]

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A Whopper of a Missed Opportunity from Burger King

Image by renaissancechambara via Flickr Imagine you go around the world spending months shooting footage for a campaign. Then you spend millions on a media buy that includes blanketing primetime TV and Sunday football games. You create a microsite with high quality video that’s the centerpiece of the entire campaign. And then, for a huge […]

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