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Digital Marketing & Social Media Blog

Tag Archives for Search Engines

Mobile Search: What Marketers Need to Consider Beyond Website Content

Search has reached a mobile tipping point with more than 50 percent of all queries coming from mobile devices. To make the most of search efforts on mobile, marketers should be aware of the fact that search engines are no longer just driving to website content, but to native app content as well. In April, Google […]

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[REPORT] Measuring the Impact of Google Secure Search

360i has released a new report that measures the impact of Google Secure Search following Google’s announcement last fall that it would make secure search the default setting for all logged-in users. With secure search, a person’s search terms cannot be tracked by the third-party technologies that marketers have come to rely on to determine […]

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360i Report on the Schema.org Markup Initiative

Google, Bing and Yahoo! recently announced a new supported web initiative called schema.org, which provides some much needed momentum to the creation of the semantic web. The web standard provides a common vocabulary for structured data markup on web pages and serves as a resource for webmasters to improve their natural search results within the […]

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How the Social Landscape Will Change Search – a Report from 360i

Yesterday, Bing and Facebook made a joint announcement regarding a significant milestone in their partnership. Moving forward, Bing will be integrating Facebook as a social layer within its search results – initially around people-based searches, but with upcoming extensions to Product, Local and Video searches as well. Example of Bing search results infused with social […]

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Wake Up When Google Bores You

The world may not need a Google-branded social network along the lines of what Google is reportedly building. My fellow columnist Cathy Taylor made that perfectly clear last week. Yet I can offer a barometer to show whether Google will launch a great product: the more boring Google makes it, the better it will be. […]

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