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Digital Marketing & Social Media Blog

Tag Archives for Search Engines

[REPORT] Measuring the Impact of Google Secure Search

360i has released a new report that measures the impact of Google Secure Search following Google’s announcement last fall that it would make secure search the default setting for all logged-in users. With secure search, a person’s search terms cannot be tracked by the third-party technologies that marketers have come to rely on to determine […]

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360i Report on the Schema.org Markup Initiative

Google, Bing and Yahoo! recently announced a new supported web initiative called schema.org, which provides some much needed momentum to the creation of the semantic web. The web standard provides a common vocabulary for structured data markup on web pages and serves as a resource for webmasters to improve their natural search results within the […]

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How the Social Landscape Will Change Search – a Report from 360i

Yesterday, Bing and Facebook made a joint announcement regarding a significant milestone in their partnership. Moving forward, Bing will be integrating Facebook as a social layer within its search results – initially around people-based searches, but with upcoming extensions to Product, Local and Video searches as well. Example of Bing search results infused with social […]

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Wake Up When Google Bores You

The world may not need a Google-branded social network along the lines of what Google is reportedly building. My fellow columnist Cathy Taylor made that perfectly clear last week. Yet I can offer a barometer to show whether Google will launch a great product: the more boring Google makes it, the better it will be. […]

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360i Q&A with OneRiot’s Tobias Peggs

People have long been turning to the web to find information — and as social and mobile continue to gain momentum, this trend will only increase. More and more of today’s searchers want late-breaking information that answers their queries with the greatest relevancy. In other words, they want the engines to tell them what’s going […]

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