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Tag Archives for Search Marketing

360i Launches Amazon Marketing Capability

Today, 360i is excited to announce our dedicated Amazon Marketing capability, designed to help brands capitalize on change in an increasingly Amazon-dominated world. 360i’s unique roots in brand strategy, discovery and e-commerce optimization position it to help brands harness opportunities to develop trusted personalized relationships both on and off Amazon. This includes but is not […]

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What Marketers Need to Know About Pinterest’s New Camera Search Tool

Pinterest’s newest consumer search tool – the Pinterest Lens – taps into the spirit of augmented reality, allowing users to literally search the physical world around them and then view the results – including shoppable results – on the Pinterest app. Paired with the concurrently announced Shop the Look feature and more than 10 million […]

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Where to Find 360i at Advertising Week

Next week, advertisers, marketers, agency folk, brand executives and more will convene in New York City’s Time Square for the 13th annual Advertising Week. The week will host leaders in the marketing and entertainment industries for programming designed to share their visions, passions and practices for the advertising industry. 360i will be out in full […]

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Google’s New Showcase Ads: Everything Marketers Need to Know

In a recent announcement, Google unveiled showcase ads, a new product listing ad (PLA) format which will go live on select mobile inventory traffic in Q3. Building off of Google’s other extension opportunities like seller ratings and merchant promotion, showcase ads will offer a more immersive ad experience that will both enrich the search engine […]

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Apple Introduces New Paid Search Product to Drive Discovery in App Store

Apple announced a new paid-search product for its App Store today, giving advertisers and developers a new way to drive discovery of their apps. This is a significant development for any brand that has an app, because as app creation and usage proliferates, discovery becomes increasingly challenging in a crowded marketplace. Apple reports that over […]

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