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Tag Archives for Search Marketing

4 Important Search Updates Shared at Google’s Performance Summit

At its 2016 Performance Summit this past week, Google announced several updates to ad formats and targeting capabilities to help position AdWords for the mobile-first world. Of all the new updates shared, four in particular present pivotal opportunities for advertisers, aimed at helping them compete in the evolving platform where mobile now represents more than […]

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360i Named the Only Leader in the Forrester Wave: Search Marketing Agencies

We’re honored to share that we’ve been named the sole Leader in The Forrester Wave™: Search Marketing Agencies, Q1 2016 report by Forrester Research, evaluating top search marketing agencies. This marks 360i’s fourth time ranking as a Leader. The report, conducted and published by influential research and advisory firm, Forrester, evaluates the search marketing agency […]

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3 Winning Strategies for Holiday Shopping Ad Success

As the holidays approach, many retailers are beginning to make preparations for the end of the year and the major shopping opportunities that come with Black Friday and Cyber Monday. While holiday strategies span many facets of a retailer’s business, one major growth area that marketers could see great success from focusing on this year is […]

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Google Now Update Links Search Intent with Physical Stores

Retailers might not be able to read shoppers’ minds, but a new update from Google Now will help them come pretty close. The latest batch of Google Now cards will proactively alert people when they are nearby a store that carries an item for which they’ve previously searched. Launched in 2012, Google Now is a […]

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5 Things Marketers Need to Know about Marissa Mayer’s Yahoo

Less than two years into her tenure at Yahoo, President & CEO Marissa Mayer has proposed a new ad marketplace catered to mobile-minded consumers and designed to create branded experiences that are just as compelling as the platform’s regular content. Per Mayer and Yahoo, Yahoo Gemini represents “the first unified ad marketplace for mobile search […]

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