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Tag Archives for SearchIgnite

360i & Dentsu: A New Chapter in Our Journey

We’re thrilled to announce today that Dentsu – one of the world’s most renowned advertising companies – has acquired 360i along with its sister companies,  SearchIgnite and Netmining. Dentsu presented us with a wonderful opportunity to increase the value we provide to our clients by granting an increased global presence, enhanced technology investments and expanded, […]

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Report: Retailers Move Bucks to Bing Amid Holiday Shopping Blitz

SearchIgnite, leading search optimization solutions provider and 360i sister company, recently released a whitepaper outlining key trends in retail ad spend in Q4. The company, which manages more than $400 million in paid search annually, drew data from its large pool of sophisticated retail advertisers. Research showed that multi-channel retailers are increasing their U.S. paid […]

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Paid Search Growth Strong in Q3 According to SearchIgnite Report

This morning, 360i’s sister company, SearchIgnite, released its Q3 report on the state of the search market. This report is the latest in a series of quarterly reports from SearchIgnite that analyze spend from more than 500 marketers across Google, Yahoo!, and MSN. The aim of these reports is to identify trends among the engines […]

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Google-Yahoo! Partnership Advertiser Pricing Impact

Yesterday, 360i’s sister company SearchIgnite released a first of its kind empirical study on the potential pricing impact of the proposed Yahoo-Google search partnership on keyword prices for marketers on the Yahoo! platform. The study concludes that keyword prices on Yahoo! may increase by an average of 22%, assuming Yahoo! pursues a profit maximization strategy. […]

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