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Tag Archives for second-screen

Nielsen Confirms What We All Knew: Tweeting Leads to Tune-In

It’s no secret that marketers use social media in conjunction with live events and programming to drive real-time success. This strategy has been exceptionally popular among entertainment brands, with buzzwords like “social TV” and “second-screen” entering – and eventually dominating – the lexicon in that space. While this strategy has become tried-and-true for many entertainment […]

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5 Lessons from the Second Second-Screen Debate

Tuesday’s presidential debate – the second in a series of three – was the third most social TV event in history with an estimated 12.24M social media comments, ahead of last year’s Super Bowl and narrowly behind the 2012 Grammy Awards (13.0M) and the 2012 MTV Video Music Awards (12.8M). Contrary to claims that Americans […]

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6 Tips for Creating a Successful Second-Screen Experience

As a television network, how do you plan to succeed in making TV social? With recent studies pointing to buzz from social networks to be a possible driving force behind television ratings, networks are now looking to capitalize on this fact by creating social TV experiences designed to keep fans talking longer, consuming more content […]

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