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Digital Marketing & Social Media Blog

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Google Brings Cross-Device Conversion Tracking to Advertisers

Today, Google has made an announcement that could bring us a step closer to understanding the full value of paid search across devices. Google is unveiling a new metric, called Estimated Total Conversions, designed to give marketers more insight into how AdWords is driving conversions beyond the last click. Consumers are increasingly looking to technology ...

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Report: What Google’s Enhanced Campaigns Mean for Marketers

Google has announced an update to its advertising model that will formally usher all of its advertisers into the mobile era. The new Enhanced Campaigns will bring mobile to the masses in a manner that will help resource-strapped small businesses, but will pose challenges for larger, more sophisticated search marketers in their perpetual quest for ...

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Google+ Brand Pages & Beyond — A Whitepaper from 360i

Google announced yesterday its long awaited Brand Page opportunity for marketers. This addition to Google’s suite of products and solutions for marketers is unlike anything previously available. Brand Pages are not like Facebook or Twitter because they have a direct impact on search engine optimization and paid media performance. And unlike other forms of SEO ...

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Countdown to 2010: A Recap of Our Top 10 Posts of the Year

Image by atomische via Flickr. For marketers in the digital space, 2009 was a whirlwind year. Twitter took off amid a social surge, Yahoo! and Microsoft partnered up in search and Google gobbled up a litany of companies. During this time we’ve used our blog to cut through the headlines and share insights into what ...

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Google’s New Search Ad Formats Advance its Growing Efforts in Universal Search

Google recently introduced new search ad formats, including Visual Elements (e.g. movie trailers), Sitelinks, Location Extensions, Product Extensions and Comparison Ads. In this post I’ll look at each offering first as a search marketer and then as a consumer focused solely on my specific searches within the Google engine. Of course, when people have a ...

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