Desktop
Tablet Landscape
Tablet Portrait
Phone Landscape
Phone Portrait

Digital Marketing & Social Media Blog

Tag Archives for sem

Managing SEM & PLAs Together to Create Cross-Search Harmony

For years now, Search Engine Marketing’s (SEM) evolution has been described as “fragmented” – a generalization for how a once distinct research and shopping path has been forked by time and technology. What is unclear, though, from the descriptor is just how much search has been disrupted, and in what ways. Device fragmentation emerged with […]

Posted in Search Marketing | Also tagged , , , , , Comments Off on Managing SEM & PLAs Together to Create Cross-Search Harmony

How Marketers Can Use Data to Power SEM Efforts

Since pay-per-click programs first launched in the mid-1990s, Search Engine Marketing (SEM) has been an effective way for marketers to connect with consumers who are actively seeking out a brand’s services or products. However, as search demand has grown, factors like costs, management complexities and competition have significantly increased. To overcome these challenges, tools and […]

Posted in Media Planning & Buying, Search Marketing | Also tagged , , , Comments Off on How Marketers Can Use Data to Power SEM Efforts

Google’s Close Variant Keyword Matching, Paid Search & You

Did you know that 7 percent of Google searches contain a misspelling? Based on this insight, Google has announced that it will apply close variant keyword matching – which aims to help people find what they are looking for, despite spelling inaccuracies – to all exact and phrase match keywords starting next month. Google first […]

Posted in Search Marketing | Also tagged , Comments Off on Google’s Close Variant Keyword Matching, Paid Search & You

Bing Ads Go the Way of Google’s Enhanced Campaigns

Last year, Google announced an update to its advertising model – called Enhanced Campaigns – that formally ushered all marketers into the mobile era. Now, Bing has unveiled its own variation that will combine desktop and tablet traffic together, providing advertisers with a better and more efficient advertising experience. The challenges for sophisticated marketers will […]

Posted in Search Marketing | Also tagged , , , , , , , Comments Off on Bing Ads Go the Way of Google’s Enhanced Campaigns

Google Brings Cross-Device Conversion Tracking to Advertisers

Today, Google has made an announcement that could bring us a step closer to understanding the full value of paid search across devices. Google is unveiling a new metric, called Estimated Total Conversions, designed to give marketers more insight into how AdWords is driving conversions beyond the last click. Consumers are increasingly looking to technology […]

Posted in Search Marketing | Also tagged , , , Comments Off on Google Brings Cross-Device Conversion Tracking to Advertisers