Desktop
Tablet Landscape
Tablet Portrait
Phone Landscape
Phone Portrait

Tag Archives for sem

Forrester Research Recognizes 360i as a Leader in Search Marketing

Forrester Research has just released “The Forrester Wave™: Search Marketing Agencies, Q4 2017” naming 360i a Leader in Search Marketing. According to Forrester, “Marketers will appreciate this agency’s ability to stay on top of trends but also have a level-headed perspective on what is industry hype versus real market changes.” The report goes on to […]

Posted in 360i News | Also tagged , , , , , Comments Off on Forrester Research Recognizes 360i as a Leader in Search Marketing

Google Rolls Out Major Changes to Search Results Page Layout

The online marketing industry was abuzz last week when news leaked that Google paid search text ads on the right hand rail will disappear on commercial queries. Over the weekend, Google confirmed the following changes: Desktop and tablet will now show up to a maximum of 4 top ads (previous max of 3 top ads) […]

Posted in Search Marketing | Also tagged , , , Comments Off on Google Rolls Out Major Changes to Search Results Page Layout

Managing SEM & PLAs Together to Create Cross-Search Harmony

For years now, Search Engine Marketing’s (SEM) evolution has been described as “fragmented” – a generalization for how a once distinct research and shopping path has been forked by time and technology. What is unclear, though, from the descriptor is just how much search has been disrupted, and in what ways. Device fragmentation emerged with […]

Posted in Search Marketing | Also tagged , , , , , Comments Off on Managing SEM & PLAs Together to Create Cross-Search Harmony

How Marketers Can Use Data to Power SEM Efforts

Since pay-per-click programs first launched in the mid-1990s, Search Engine Marketing (SEM) has been an effective way for marketers to connect with consumers who are actively seeking out a brand’s services or products. However, as search demand has grown, factors like costs, management complexities and competition have significantly increased. To overcome these challenges, tools and […]

Posted in Media Planning & Buying, Search Marketing | Also tagged , , , Comments Off on How Marketers Can Use Data to Power SEM Efforts