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Tag Archives for shopping

3 Winning Strategies for Holiday Shopping Ad Success

As the holidays approach, many retailers are beginning to make preparations for the end of the year and the major shopping opportunities that come with Black Friday and Cyber Monday. While holiday strategies span many facets of a retailer’s business, one major growth area that marketers could see great success from focusing on this year is […]

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Google Now Update Links Search Intent with Physical Stores

Retailers might not be able to read shoppers’ minds, but a new update from Google Now will help them come pretty close. The latest batch of Google Now cards will proactively alert people when they are nearby a store that carries an item for which they’ve previously searched. Launched in 2012, Google Now is a […]

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US Hispanics Poised to Create Major Opportunity for Digital Advertisers

Hispanics are becoming an increasingly important audience for digital advertisers. In addition to being the youngest and fastest growing demographic in the US, they are also more likely to use mobile devices and are spending the most money online. Hispanics are often highly engaged with brands’ social content – and from a media standpoint, they […]

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Startup Outlook Issue 5 — The Shopping Edition

This month’s Startup Outlook report focuses on the emerging platforms that are changing the way brands and consumers connect both digitally and in-store. Social commerce, mobile commerce, crowdsourcing and SEO all play a part in this transformation, and provide the basis for this month’s featured companies: BloomReach, Quirky, Shopkick, Swirl and Wrapp. [Editor’s Note: To […]

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