Yesterday, Yahoo launched Sideline, an Adobe AIR app that monitors and manages Twitter buzz. The easy-to-use dashboard includes an overall summary of trending topics, updated in real time, in addition to an organizational platform that lets users create and maintain search groups. Each group can include several different search terms, based on verbiage, hashtag and even sentiment.
Other Sideline features include comment buttons adjacent to each tweet that automatically initiate an @reply to the author when clicked, as well as a favorites tab for storing memorable tweets. Read the full article