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Tag Archives for Skinny Cow

Skinny Cow Introduces Limited-Time-Only ‘Skinny Cow For Him’ Packaging

This month, client Nestlé is introducing “Skinny Cow For Him”, a limited-time-only packaging that attracts the most common Skinny Cow thieves – men. Until now, Skinny Cow ice cream treats have been wrapped in the brand’s signature pink packaging and marketed to women. However, the brand learned from consumer insights, that while women are the […]

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Nestle USA Adds 360i to Agency Roster

We are thrilled to share that Nestlé USA has named 360i its Digital AOR for brands Lean Cuisine, Skinny Cow, Coffee-Mate and part of the Nestlé Waters North America Business. In a statement to Advertising Age regarding Nestle USA’s agency selections, Chris Padgett, VP of digital marketing at Nestlé USA said: “Our decision to award the […]

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