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Tag Archives for Smartphones

What Marketers Need to Know about Google’s Mobile Algorithm Update

In February 2015, Google announced an important natural algorithm update that affects SEO and how sites will be ranked in the mobile results, which may significantly impact brands’ site traffic. Starting April 21, pages that are deemed not “mobile-friendly” may witness their rankings downgraded in mobile searches, resulting in less traffic from mobile devices. This […]

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Ten Reasons to Run Google Ads on the iPhone

Image by Josh Bancroft via Flickr iPhone users love to search almost as much as they love their iFart apps. Earlier this year, Google noted the i Phone drives 50 times the search queries of other mobile handsets. One wonders, then, what took Google so long in offering iPhone targeting through AdWords. Now targeting is […]

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