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Tag Archives for Smirnoff

How Marketers Can Reach the Coveted Twitter-TV Audience

In a recent study, Nielsen took a look at two different audiences: people who tweet about brands and people who tweet about TV.  The overlap between the two groups produced four insights which can help brands better understand the value of the Twitter-TV Audience. Here are some key findings from the study: 64% of people […]

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Case Study: How Smirnoff Captured the Millennial Spirit on July 4

For many Americans, the summertime months bring family barbecues, long days at the beach and parties with friends. These time-honored traditions are perhaps most prevalent during the July 4 holiday – a day during which people gather together in celebration of U.S. independence. This July 4, Smirnoff US set out to reach Millennials during the […]

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What’s Buzzing: Diesel Mission #4, Mixhibit Memories & More

This week brought Facebook privacy setting updates for teens on Facebook, some new apps from Smirnoff and VH1 as well as the launch of #Mamming, a new campaign that’s raising massive awareness for Breast Cancer Awareness Month. Facebook Updates Privacy Settings for Teens Facebook updated its privacy settings for teens (defined as users aged 13 […]

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