February 5, 2010 12:30 pm

Digital News Roundup: Feb. 5, 2010 — #SMW Edition

by 360i

Social Media Week New York

The global Social Media Week Conference dominated buzz in the digital world this week, with some of the foremost players in the space joining forces in New York (and in the five other host cities) to discuss the most hot-button issues in social. We were honored to be a part of it all as speakers and as global Communications Partner. Here’s a quick look at what we said – and saw – during Social Media Week 2010.

Read the full article »

February 3, 2010 9:51 pm

Four Questions Not Asked about Social Graph Optimization

During Social Media Week’s panel on Social Graph Optimization that I had the pleasure and honor of moderating, I was able to get in a bunch of the questions that I had for the panel, including Meebo’s Seth Sternberg (@sethjs), Wiredset/Trendrr’s Mark Ghuneim (@MarkGhuneim), Droga 5’s Hashem Bajwa (@HashemBajwa), and Anna “the analyst” O’Brien (@annaobrien).

You can read the official SMW blog post by Amanda Rykoff (@amandarykoff) for the details of what was covered there, including what social graph optimization really means (I’m not as convinced as some panelists that we need this as a discipline separate from social media optimization), what marketers need to measure, and where mobile location-based services fit in. That last discussion was inspired by @BukolaE, who’s not even in New York City currently but participated via social media. If you’re so inclined you can catch the whole session’s video.

Read the full article »