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Tag Archives for Snapchat

Snapchat’s New Look: 2018 Edition & What It Will Mean for Marketers

This week, Snapchat issued an official statement on its upcoming 2018 redesign, wherein the social media platform will separate the ‘social’ from the ‘media’. Snap users are going to see separation of content streams between left swipe and right swipe of the layout. On the left side, you’ll find content from ‘good friends’ which are […]

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2017 Social Media Trend Report: Volume 3

Over the past 10+ years, social media platforms have changed drastically and successful marketers have responded by being adaptive and questioning. Following the days of organic content and community being key (Social 1.0), we shifted into 2.0 when platforms built out robust paid offerings creating a pay-to-play environment. We have entered a new landscape 360i […]

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2017 Social Media Trend Report: Volume 2

We’re half way through 2017 and many of our social trend predictions from last year have started to materialize with expedited roadmaps towards mainstream augmented reality and options for in-feed shoppable content. New trends have also started to emerge like the importance of brand safety and the anticipated ‘attack’ on television. At this halfway point, […]

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#WineWednesday Panel Recap: Influencers Dish on Instagram Stories, Agency Pitches and Authenticity

Last night, notable influencers Nicole Balch, Kevin Lu, John Stoffer and Sian-Pierre Regis gathered at 360i’s Chicago office for a WOMMA #WineWednesday event. Over the course of the hour-long panel discussion, moderated by 360i’s SVP of Influencer Marketing Rebecca McCuiston, the four influencers hit on some of the industry’s most challenging pain points: authenticity, ever-changing […]

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What the New Instagram Stories Feature Means for Marketers

Yesterday, Instagram introduced “Instagram Stories,” making ephemeral content possible on the platform. To remain competitive in the ever-changing social network landscape, Instagram incorporated Snapchat’s most popular feature (disappearing content) to create a centralized hub for all image and video sharing. Knowing that Instagram has to compete with other platforms for user attention and that unique […]

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