Lessons from Saturday Night Live’s Digital Word of Mouth Strategies

360i’s Sarah Hofstetter (@pezmeister1) and NBC’s Matt Allen (@mattla31) took the stage at the Word of Mouth Marketing Association’s WOMM-U conference this morning to talk about how Digital Word of Mouth strategies helped fuel online buzz for the network’s long-standing comedy show Saturday Night Live.

You can view the presentation above to learn more about how brands can navigate the myriad of opportunities in the social landscape to carve out a strategic plan that will satisfy objectives, meet the audience’s value expectations, abide to the rules of the channel and jive with the brand’s unique set of assets and advocates. You can also learn about how 360i teamed up with NBC to launch a successful DWOM initiative, which incorporated the use of an NBC-branded video player.

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