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Tag Archives for Social

Kristin Maverick Joins 360i to Lead Social Marketing

We’re thrilled to welcome influential social expert Kristin Maverick to 360i as VP, Social Marketing. In this role, Kristin will drive social excellence, innovation, and growth across the business. Kristin is a well-recognized industry leader, having been named to Ad Age’s ‘Women to Watch’ list and Business Insider’s list of ‘30 Most Creative People in Social […]

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What Marketers Need To Know from F8 2018

This year’s F8 developers conference took a different tone. And no, we aren’t talking about the introduction of Facebook Dating. Following the Cambridge Analytica scandal, privacy was top of mind a Facebook introduced new features like Clear History, which enables users to better understand how their information is being shared with connected websites and apps […]

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2017 Social Media Trend Report: Volume 3

Over the past 10+ years, social media platforms have changed drastically and successful marketers have responded by being adaptive and questioning. Following the days of organic content and community being key (Social 1.0), we shifted into 2.0 when platforms built out robust paid offerings creating a pay-to-play environment. We have entered a new landscape 360i […]

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College Football Tailgating & 4 Tips for Marketers on Joining the Conversation

College football is one of the most lucrative sports – college or pro – in North America, with net revenue topping $345 million in 2014 and showing no signs of slowing down. More than 49 million fans attend college games every year, and over 3 million fans can be found talking about college football on […]

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360i Launches Crisis Management Practice & Technology for Marketers

Social media and the dominance of social sharing have changed the landscape of crisis and brand reputation management. Now that a majority of Americans have smart phones with video cameras and Internet access in their pockets, a crisis can be spawned – and a brand reputation put in jeopardy – with the click of a […]

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